Brief: L.A.-based outdoor brand Aether Apparel was looking to secure a temporary outdoor location in Boston/ Cambridge for their 34’ Airstream PanAmerica to position their goods and build brand awareness during the height of back to school for an immediate four week activation.
Activation:We negotiated and met with multiple locations in the greater Boston area and their individual permitting challenges to secure Aetherstream in a high traffic location that appealed to their key audience.
Results:
- One month activation in Faneuil Hall, Downtown Boston
- Over 500,000 estimated offline impressions