Brief: Fernet Branca and Infinium Spirits sought a one-night, fully realized brand experience to showcase the entire Fratelli portfolio of products to New England’s bartenders, restaurant owners, and the craft cocktail community.
Activation: We created a multi-platform event, transforming a former 19th century Boston church into a Italian restaurant inspired by New York’s Little Italy in the 1950’s. Working with premier bartenders and members of the local chapter of the United States Bartenders Guild the event introduced custom Fratelli cocktails at four different bars inside the venue.
- One-night-only specialized brand event
- 200 attendants
- Over 2,000 estimated impressions