City of boston

Public realm / cultural programming

Client

Boston Main Streets

Location

City Hall Plaza
Boston, MA

Services

Perception shifting
Cultural planning
Strategic advisory
Branding + Graphic Design
Social media content
Event Production
Project management

Summary

Initiated as a way to activate the plaza and provide a fun space for Boston residents to socialize, network, and engage with the city, we worked with Boston Main Streets to produce Beer Garden on the Bricks, which would feature exciting brewers, vendors and programming, free workout sessions, and live performances.

The Challenge

To leverage a large event that would bring young professionals to City Hall Plaza and build larger awareness for Boston Main Streets and their districts. Beer Garden on the Bricks was a part of a larger plan to enhance and activate City Hall Plaza both in the long and short term, and inspire creative use of the Plaza through programmed events.

The Outcome

A series of events that activated City Hall Plaza in a way that hadn’t been done before, bringing a new audience and awareness to the site. Partner hosts of the events included Mayor Walsh’s Civic Engagement Cabinet, City Operations Cabinet, SPARK Boston, Property Management Department, Boston Main Streets and the Boston Main Streets Foundation.