on the Bricks
CLIENT: CITY OF BOSTON
LOCATION: CITY HALL PLAZA, BOSTON
Initiated as a way to activate the plaza and provide a fun space for Boston residents to socialize, network, and engage with the city, we worked with Boston Main Streets to produce Beer Garden on the Bricks, which featured exciting brewers, vendors and programming, free workout sessions, and live performances.
Beer Garden on the Bricks was a part of a larger plan to enhance and activate City Hall Plaza both in the long and short term, and inspire creative use of the Plaza through programmed events. It built awareness for Boston Main Streets and their districts while brining young professionals to the plaza who wouldn’t usually spend time there. The event series attracted over 7,500 attendees throughout the season, included collaborations with 16 community partners, and garnered 14k+ website visitors and over 500k digital impressions.