Continuum

Public Realm Tenant Engagement

 

Client

Samuels & Associates

Location

Allston, MA

Square Ft.

350,000

Services

Strategic advisory
Events
Project management
Production
Art direction
Public art planning
Pop up design + production

Summary

With most of the ground floor retail leased at Continuum, a new apartment complex in Allston, MA, but nothing opening for over a year, Samuels & Associates engaged IP to activate the ground floor through public art, events, and pop up retail.

The Challenge

To engage with the local community through public art, events, and pop up retail to give a glimpse of what is to come.

The Outcome

A strategic mix of public art, events, and popups that gained local attention and foot traffic including a Spreak Break event series, 12-week ice cream pop up with Parlor Ice Cream Co., a  multi window public art installation, and more.

5K

Event attendance 

15

Press hits

220

GRILLED CHEESES
EATEN

12

WEEKS OF ICE CREAM POP UP

Spring Break BBQ + Bull Riding Event

Parlor Ice Cream 12 Week Pop Up, Summer 2017

Parlor Ice Cream Pop Up Signage

Spring Break Petting Zoo Event

Spring Break Petting Zoo Event

Window Artwork by Sarah Gay O’Neill

Window Artwork by Sarah Gay O’Neill

INFO@ISENBERGPROJECTS.COM
857-600-1761

230 CYPRESS STREET
BROOKLINE, MA 02445