FLORA’S WINE BAR
Andrew Li + Corey Fletcher
West Newton, MA
Logo + Web Design
Photography + Styling
Created by longtime friends and industry vets, Andrew Li and Corey Fletcher, Flora’s is an intimate wine and cocktail bar located in West Newton named after Andrew’s grandmother. With the knowledge and background to turn their idea into a reality, the duo enlisted the help of Isenberg Projects to create a visual identity that would match the caliber of their food and beverage program and capture the attention of local press. In 2020, Flora’s debuted a menu of hard to find bottles, original craft cocktails, and high quality charcuterie boards.
To create a visual identity and digital presence for Flora’s Wine Bar that would mash up the Grandma vibes and the elegance and creativity reflected in the food and beverage program. The mark needed to be sharp while still representing an intimate and welcoming environment in the heart of West Newton.
We designed a well crafted brand identity for Flora’s Wine Bar that brought our client’s vision to life and set the tone for the entire restaurant.
West NEWTON, MA