FLORA’S WINE BAR

Client

Andrew Li + Corey Fletcher

Location

West Newton, MA
  

Services

Branding Identity
Logo + Web Design
Style Guidelines

Photography + Styling
Marketing Materials
Signage 

Summary

Created by longtime friends and industry vets, Andrew Li and Corey Fletcher, Flora’s is an intimate wine and cocktail bar located in West Newton named after Andrew’s grandmother. With the knowledge and background to turn their idea into a reality, the duo enlisted the help of Isenberg Projects to create a visual identity that would match the caliber of their food and beverage program and capture the attention of local press. In 2020, Flora’s debuted a menu of hard to find bottles, original craft cocktails, and high quality charcuterie boards.

The Challenge

To create a visual identity and digital presence for Flora’s Wine Bar that would mash up the Grandma vibes and the elegance and creativity reflected in the food and beverage program. The mark needed to be sharp while still representing an intimate and welcoming environment in the heart of West Newton.

The Outcome

We designed a well crafted brand identity for Flora’s Wine Bar that brought our client’s vision to life and set the tone for the entire restaurant.

35

SEAT
RESTAURANT

28

ROTATING
WINES

12

ORIGINAL
COCKTAILS

1283

Washington st.
West NEWTON, MA

Styling & photography in collaboration with Chris McIntosh Photography

Branding + Business Card Design

Gift Card Design

Branding + Business Card Design

Menu Design

INFO@ISENBERGPROJECTS.COM
857-600-1761

230 CYPRESS STREET
BROOKLINE, MA 02445