FLORA’S WINE BAR
Client
Andrew Li + Corey Fletcher
Location
West Newton, MA
Services
Branding Identity
Logo + Web Design
Style Guidelines
Photography + Styling
Marketing Materials
Signage
Summary
Created by longtime friends and industry vets, Andrew Li and Corey Fletcher, Flora’s is an intimate wine and cocktail bar located in West Newton named after Andrew’s grandmother. With the knowledge and background to turn their idea into a reality, the duo enlisted the help of Isenberg Projects to create a visual identity that would match the caliber of their food and beverage program and capture the attention of local press. In 2020, Flora’s debuted a menu of hard to find bottles, original craft cocktails, and high quality charcuterie boards.
The Challenge
To create a visual identity and digital presence for Flora’s Wine Bar that would mash up the Grandma vibes and the elegance and creativity reflected in the food and beverage program. The mark needed to be sharp while still representing an intimate and welcoming environment in the heart of West Newton.
The Outcome
We designed a well crafted brand identity for Flora’s Wine Bar that brought our client’s vision to life and set the tone for the entire restaurant.
35
SEAT
RESTAURANT
28
ROTATING
WINES
12
ORIGINAL
COCKTAILS
1283
Washington st.
West NEWTON, MA
Styling & photography in collaboration with Chris McIntosh Photography
Branding + Business Card Design
Gift Card Design
Branding + Business Card Design
Menu Design
