Native Sun


Hudson MA

Square Ft.



Strategic advisory 
Project management
Retail design
Permitting liaison
Graphic+ Web Design
Retail Operations
Positive Impact Plan


Native Sun is an adult-use cannabis dispensary dedicated to providing premium cannabis alongside exceptional customer service and a continuous source of industry education. Isenberg Projects began work eight months out of the grand opening to position the brand as the leading adult-use dispensary in Massachusetts. From internal operations to retail design, our fingerprints are all over this project. We worked on a variety of digital and print marketing and advertising, design collateral, and the interior and exterior look and feel. Our work created a solid foundation and the tools needed to set the dispensary up for success upon opening.

The Challenge

Opening an adult-use dispensary is no walk in the park in Massachusetts. We navigated the ins and outs of the ever changing regulations in order to position the company for a successful opening. With dispensaries beginning to pop up everywhere in Massachusetts, it was crucial that our work would build brand awareness, market the brand as the premiere cannabis destination in Massachusetts, and result in Native Sun standing out in the fast growing industry.

The Outcome

Through thoughtfully crafted brand identity and highlighting Native Sun’s missions and values, we were able to create digital and print collateral using the brands voice and visual identity across different platforms. We crafted each piece of our work with Native Sun’s mission in mind.

Native Sun believes a vibrant cannabis community is made possible through shared knowledge, exceptional customer service, and top of the line product. We are dedicated to providing a quality and experience not yet offered in the New England cannabis landscape. We seek a dynamic and educated future cannabis community in Massachusetts that holds the expectation of premium cannabis and an exceptional customer experience in its dispensaries.

Our hands are all over this brand in both visual and unseen aspects. The result? A highly successful grand opening along with the blueprint for the Native Sun team to continue our success. 

Signage, Wayfinding, and Social Distance Measures

Photography + Art Direction

Website Design, Development & Menu Integration


BOSTON, MA 02111