Pappas Way

Overview

Client: Oxford Properties + Pappas Enterprises Inc.
Location: South Boston
Size: 42 Acre Parcel
Type: Mixed Use
Timeline: 2020 – Present

The Challenge

A 42 acre Massport parcel located in South Boston, the Pappas Commerce Center along Pappas Way has historically been viewed as an industrial thoroughfare with no public facing tenants or engaging ground floor presence or community amenities. As the property began the master planning process, community input and engagement is top of mind for the partnership to ensure that any developments on this site are thoughtfully executed and create cohesion between the South Boston and Seaport communities.

The outcome

Our role in research and planning led to strategic site activity, supported a mechanism to provide real-time feedback, and created the connective tissue for long-term neighborhood discourse from the early stages of the development process. We created a recognizable identity for the property and applied it to a custom public-facing website in order to create an open community feedback loop. We actively surveyed community members about their perceptions of the project site, which informed a multi-year activation strategy tailored to unique needs of this site.