Scratch Nail Wraps
CLIENT: SCRATCH + CO, WS DEVELOPMENT
LOCATION: THE CURRENT, BOSTON SEAPORT
In July of 2022 , Isenberg Projects teamed up Nina Park, founder and CEO of SCRATCH + CO, along with 6 local nail artists, to bring Boston a one of a kind nail art experience. Isenberg Projects was brought on to help with the interior design and merchandising of the space along with the programming strategy and marketing. The SCRATCH Nail Art Pop-Up was one of nine female-owned businesses taking over The Current, a pop-up village located just off Seaport Blvd that hosts a seasonal collection of rotating retail containers.
After sharing over 70 nail wrap designs with her Mani Kit subscribers all over the country, SCRATCH + CO was ready to collaborate with local nail artists from all backgrounds to reimagine and explore new SCRATCH colors and concepts. During the SCRATCH Nail Art Pop Up, local nail artists were invited to use the pop up space as a mini nail studio. Guests could RSVP in advance to get a quick manicure with a fun nail art design.