Your friendly neighborhood bike cart

YEAR: 2015



The Fenway Cart, a bike drawn cart, hit the streets to peddle up excitement while showcasing local businesses in The Fenway neighborhood. To ensure its success and visibility across town, the IP project team collaborated closely with the client to craft a comprehensive 4-month engagement strategy. This strategy leveraged existing partnerships and tapped into various local events in the area.

Throughout the summer of 2015, The Fenway Cart made appearances at more than 35 events, creating a vibrant presence at gatherings such as HubWeek, MBTA Morning Commute Ambushes, Bacon and Beer Festival, ICA Summer Fridays, City Target Fenway’s Grand Opening, the Verb Hotel’s Pool Parties, and many more. In just a matter of months, The Fenway Cart brought joy to over 7,000 Bostonians while fostering connections with Samuels & Associates’ offerings.

Magic 8 Ball