Xo To Go
A month-long Valentine’s Day pop-up at The Current in Seaport Common.
CLIENT: WS DEVELOPMENT
LOCATION: THE CURRENT, BOSTON SEAPORT
We’ve always been head-over-heels for Valentine’s Day, and in 2021 we decided to stretch our crush into a month-long celebration! Joining forces with the creative minds at WS Development, we concocted a dreamy one-stop-shop for personalized Valentine’s Day gifts. Located on the Seaport Common, The Current is a pop-up village just off of Seaport Boulevard that hosts a fresh collection of retailers on a rotating basis.
Visitors personalized complimentary novelty items, Seaport swag, and items from their favorite local stores. Our concept prioritized social distancing: reserve your spot, select your patches, apply them to your chosen item, and watch as our XO TO GO heartthrob sealed the deal with a heat press, resulting in a one-of-a-kind piece. On Saturdays, local artists like Monique Aimee, Goody Great, and the Traveling Poetry Emporium added extra customization options.